Speed and Access part 1

Updated: Nov 21, 2021

When do you connect with nursing students? How?

There’s an old saying, “lose an hour in the morning and you will be searching for it all day.“ Similarly, lose a nursing student early and you’ll have to spend a whole lot more time later on trying to find them.

So when do you start to build relationships with a nursing class? There is probably no perfect answer. Let’s think this through.

First year BSN or ADN students…spend a couple hours going to schools near your hospital. Put up flyers specifically for those students that link to a landing page. You should have a QR code and a text-to-marketing number so students can easily connect with you. The landing page can congratulate them on pursuing an in-demand, well-respected, and rewarding career. You should have an additional sign up form so they can get occasional email updates about your new grad program. And finally, offer a quarterly webinar hosted by a recruiter and experienced nurse or nurse manager to give first year students a glimpse into the job and hiring process.

These students should be thinking about working at your hospital as soon as they are enrolled in nursing school.

Do you remember when you were a student? The uncertainty and second guessing. I bet it would have met the world to you to feel a connection with an experienced nurse/hiring manager. It’s not an interview, just professionals talking to the next generation about their career.

This is part one of a multi-part series I was asked to write about timing and access for upcoming nursing professionals.

I built the Oppomed platform with all healthcare professionals in mind, future and current. Please contact us to build a simple & affordable way to Fix the Healthcare Staffing Crisis at your hospital.

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